Do Homeowners Care about Saving Water?

The IrriGreen Genius Irrigation System is a game-changing product in an industry where the pace of fundamental technology innovation has been sluggish for decades. While nearly every facet of the modern home, inside and out, has improved over the years, landscape irrigation has remained stagnant.

IrriGreen changes that.

Adapting digital technology and multi-volume nozzle design from commercial-grade inkjet printers, IrriGreen “prints” water onto a lawn, matching the exact shape of any landscape. There are no overlapping sprays and no wasteful over-shooting onto streets, sidewalks and patios. IrriGreen keeps lawns green while using as much as 50 percent less water than today’s out-of-date sprinkler systems.

So What? Do Homeowners Actually Care?

IrriGreen’s unmatched watering accuracy is only an advantage to homebuilders, landscape architects, landscape contractors and irrigation system installers – if saving water is really important to homeowners.

Let’s be honest. Over the past few years, many green industry professionals have told us that homeowners do not care about water conservation. We think it’s time to rethink the conventional wisdom in the industry.

New Information, New Perspectives

In 2015, Whirlpool Corporation undertook a random survey of more than 1,200 homeowners to assess their views and preferences on water and energy efficiency.

Everyone in the irrigation industry would be wise to listen up. The survey found that:

  • More than 80 percent of the homeowners said reducing water use and making their homes more sustainable is important to them.
  • Homeowners most interested in water efficiency are 35 years of age or younger, have earned college degrees, and have children at home.

This demographic segment is the emerging market for new homes today. In fact, millennials will make up 35 percent of homebuyers in 2016. They value sustainability and care about conserving water.

It’s Time for IrriGreen

Any professional who sees IrriGreen in action cannot deny that its patented technology is the future of landscape irrigation. Both homeowners and business owners benefit from the cost savings that come from using 50 percent less water month after month.

Consumers embrace IrriGreen because it saves them money. If you are an irrigation system installer, IrriGreen saves you money, too.

Our technology reduces the amount of time and manpower needed for installation. Because the IrriGreen system uses up to 70 percent less pipe, zero laterals and only needs one sprinkler head per zone, contractors reduce their labor hours by 50 to 70 percent per job. That is time you can use to install more systems per season – without increasing your payroll.

The time is now for irrigation systems to evolve and for the irrigation industry to change. To get started working with the IrriGreen Genius Irrigation System, contact us today.