IrriGreen Named Regional Finalist in 2012 Cleantech Open

Introduction of digital technology to landscape irrigation earns industry recognition.

Eden Prairie, MN, October 31, 2012: Next-generation landscape irrigation company IrriGreen was named a winner in the North Central Region of the 2012 Cleantech Open, the world’s largest cleantech accelerator program and startup competition. A panel of industry experts awarded IrriGreen for its potential to reduce the amount of water used in landscape irrigation, while improving the profitability of irrigation system installers.

IrriGreen manufactures and sells an advanced irrigation system that deploys digital technology, similar to what is used in ink-jet printers, to achieve a level of watering accuracy and efficiency that traditional irrigation sprinklers cannot achieve. IrriGreen’s Genius™ Irrigation System controls patent-pending multi-stream nozzles that shape watering patterns to fit the exact landscape shape. This minimizes overlap between sprinklers and significantly reduces the number of components in a system installation and the labor to install them.

Traditional irrigation systems water in overlapping arcs that result in overwatering and require 30-35 sprinklers and a quarter-mile of plastic piping for a typical residential or light commercial property. A Genius™ Irrigation System at the same location would require just 250 feet of pipe and 5-6 sprinklers, reducing installation time and water usage by up to 50%. The Genius™ Irrigation System promises to increase profits for installers, reduce water bills for property owners, and conserve water supplies for communities. (Watch a demo here.)

“As a result of digital advances in word processing and printing, most children never have seen a typewriter. IrriGreen is bringing that same level of transformation to the irrigation industry,” said Gary Klinefelter, CEO and founder of IrriGreen, and a former executive with a high-tech printer company. “We’re using our experience in both printing technology and irrigation to bring the industry into the digital age. Much like inkjet printers, our irrigation systems are less expensive and more efficient than their mechanical counterparts.”

IrriGreen was one of three finalists—and the only company from Minnesota—selected from a semi-finalist pool of 20 startups from 65 entrant companies that have been meeting with mentors and investors over the last five months through the North Central Region of the Cleantech Open. IrriGreen now will compete at the Cleantech Open Global Forum in November for a chance to win $250,000 and the title of 2012 Top Cleantech Entrepreneur (An honor that went to another Eden Prairie-based company, Atmosphere Recovery, in 2011.)

“American homeowners use roughly 7 billion gallons of water on landscape irrigation every day, according to the U.S. EPA,” said Justin Kaster, Director of the North Central Cleantech Open. “IrriGreen has put the pieces in place to help make our community water supplies more sustainable, while greatly reducing the biggest cost in the installation business—labor—as a result, they are poised to make a significant impact.”



The Cleantech Open is a nonprofit organization that fosters the most promising startups in clean technology fields through a nine-month program that includes education, relationship building and funding opportunities. The 581 alumni companies of the Cleantech Open’s accelerator programs have raised more than $660 million in external capital to date. Learn more at



Based in Eden Prairie, Minnesota, IrriGreen manufactures the Genius™ Irrigation System, which cuts installation time in half and water use by up to 50% using digital technology. IrriGreen sells to irrigation installers and landscape distributors, and is poised to secure significant market share in the $5 billion industry. CEO and Founder Gary Klinefelter, previously was VP of Technology for Fargo Electronics where he led engineering, R&D, and product strategy efforts. IrriGreen’s management team is filled out with experienced executives from manufacturing, marketing and the irrigation industry. Learn more at