Director of B2B Sale

About Us
Irrigreen is transforming lawn irrigation through cutting-edge technology and sustainable practices. As a fast-growing startup, we’re revolutionizing lawn care to save water and protect the environment. Join us as we scale our mission to change the way people irrigate while supporting contractors and businesses across the country. 
Job Description
We are seeking a hands-on, entrepreneurial Director of B2B Sales to drive growth and lead our business-to-business sales team. This is a player/coach role, perfect for someone who thrives in a fast-paced startup environment and is comfortable switching between closing deals and managing a growing team. The ideal candidate will have 7+ years of B2B sales experience, technical knowledge (or a strong willingness to learn), and a proven track record of meeting and exceeding sales targets.

This is remote but role requires frequent travel to meet with contractors, attend on-site installations, and guide partners through our product’s technical aspects. As the team scales, you will be responsible for building, coaching, and supporting high-performing sales professionals while managing key reporting metrics.

Key Responsibilities
  • Drive B2B Sales Growth: Lead all B2B sales efforts, develop strategic plans, and execute initiatives to meet revenue goals.
  • Player/Coach Role: Balance time between actively selling and managing the performance of the B2B sales team. Mentor, train, and develop team members to ensure success.
  • Contractor & Partner Collaboration: Build strong relationships with contractors and other key stakeholders, frequently traveling to job sites to provide technical support and product demonstrations.
  • Reporting & Analytics: Monitor sales performance, analyze data, and provide leadership with regular updates and actionable recommendations for optimization.
  • Team Expansion: Scale the sales team from its current size of 2 people, hiring and onboarding new talent as needed to support business growth.
  • Technical Knowledge & Training: Develop a deep understanding of our irrigation technology, acting as a resource for contractors and the sales team during installations and technical discussions.
  • Market & Customer Insights: Gather feedback from partners and customers to inform product development and identify opportunities for growth.
Requirements
  • 7+ years of B2B sales experience, ideally within a related industry (e.g., irrigation, construction, landscaping, or technical products).
  • Experience in a player/coach role, balancing direct sales with team management.
  • Proven track record of meeting or exceeding sales targets and driving business growth.
  • Willingness to travel frequently and work on-site with contractors during installations.
  • Entrepreneurial mindset with the ability to adapt to uncertainty and drive results in a fast-paced startup environment.
  • Strong organizational and leadership skills to manage multiple projects and prioritize effectively.
  • Experience working with technical products or industries (hands-on knowledge of irrigation systems is a plus).